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Our Approach

We're holistic. We want to spread your message, engage your supporters, and turn their energy into action and their actions into results. By combining psychology, technology, and data analysis, we create efficient and effective results for our clients that stand out and get a reaction. Once we start conversations, we focus on keeping them going: learning, listening, and interacting in a way that makes them part of your organization and keeps them involved.

Psychology, Technology, & Data Analysis

By the Numbers...

  • 6.24 Billion emails

  • $12M Raised in 2012

  • $83.40 Avg. Donation

  • 1.25 Avg Gifts Per Donor

  • $34.03 Avg. Prospecting Net to Client

Creative

Compelling copy that pulls on social pressures and psychological triggers

People want to be a part of something. They want to feel connected and constructive. That's what our creative strives to do. We imagine, write, sculpt, and produce words that work and imagery that draws you in and prods you to take meaningful action online and off.

Communications written in a familiar voice for a personal feel

Making people feel connected is as much about the messenger as it is about the message. We custom tailor all of our creative to match the voice or voices of your organization, and feel familiar, inviting, and natural. Our job is to make your marketing sound like you and so you can get the results you want.

Emails that look good across every platform: web, desktop, and mobile

The way we read and interact with email is changing. You have to adapt. We can help. Our messages are optimized to work across each platform: desktop, web, and mobile. We customize images, copy, and concepts that will get the best results on the platform each of your users use.

Testing + Analysis

  • Subject Line
    • Subject lines fewer than 10 characters long have an open rate of 38%-58% higher than the next highest open rate.
  • Copy
    • Localization, subscriber details, and previous user actions: all things we include and test within the messages themselves.
  • Calls to Action
    • We've seen a single word in the call-to-action generate a 38.26% lift in conversions.
  • Graphics
    • High-quality graphics are 30 times more likely to be read than plain text.
  • Layout
    • Keep it simple: On average, people spend about 50 seconds reading e-newsletters
  • Timing
    • 14% of all opens and clicks on a mobile device occurred from 6:00 AM to 8:00 AM. 12% happened between 6:00 PM and 8:00 PM.
  • Buttons
    • In our tests, buttons drew a clicks-to-opens rate that was on average 33.29% higher than a test link.

Segmentation

We're building richer profiles about subscribers

Every activist and every donor is different. That’s why we treat them differently. We want to tell people who like to knock doors about volunteer days, and people who have supported a TV ad about the outcome of that ad buy. Segmenting is talking to people about their interests.

Automation

We integrate fundraising platforms, websites, + email

Getting something when you want it is nice, right? So let's do that. When someone comes by your site and wants to stay in touch, we send them an email right away and let them know all the different ways we can communicate with them. If they come back to talk about a specific issue, let’s make sure they get more information about that issue.

recipient1@email.com
Opened in Winona, Minnesota
recipient2@email.com
Opened in Stevens Point, Wisconsin
recipient3@email.com
Clicked in Oshkosh, Wisconsin
recipient4@email.com
Clicked in Sheboygan, Wisconsin

List Building

At the end of the day, if you don't have any people to talk to the conversation is a little dull. We focus on getting more people in the door through email prospecting, online advertising, and traditional word-of-mouth. By building your list early, we ensure that you can leverage key opportunities as they occur.

Website Development

Your website is your home base. Make sure you’re using it to engage and activate everyone who walks through the door. We can help you strategize and create a web presence that achieves your goals, bringing in technology partners with specific skill sets to make each experience fun, effective, and exceptional.

Digital Advertising

Targeted

We can reach your target audience - large or small - using a variety of techniques including demographic, psychographic, and cookie targeting.

Social

Leverage your social connections. It's advertising validated by the source your audience trusts most: their own friends.

Data-Driven

We monitor and analyze matrics for your ad so we can optimize in real time and gain audience insights.

Social Media Messaging + Integration

Conversations about your brand or within your mission are happening 24-7 across the social media space. To protect your brand and take advantage of opportunities in real time we will provide monitoring, analysis, and engagement via our always-on social media response center. Our team provides the human element that even the fastest algorithm and most comprehensive social media tool lacks. We are always on the clock providing up-to-the minute intelligence about your issues and your brand while using first-in-class enterprise tools to allow you to shape emerging narratives in your direction.